Good customer orientation is the key to a thriving business. Customer orientation and Customer Oriented Support refers to a business practice that puts the needs of customers and clients above the needs of the business. Customer orientation is a good practice in any business and it can turn a fledgling business into a successful one. You could be the next great businessperson who puts the needs of customers first!
If a business wants to go the extra mile, they'll need to prioritize the customer and concentrate on Customer Oriented Support. Now, this isn't to say that the needs of the business should be ignored, but it's about establishing and maintaining a level of service that will keep your customers coming back. Without a loyal following, it's not hard for a business to fail. With an approach focused on customer success, there should be plenty of happy customers and that will help grow a business!
What is Customer Oriented Support?
It may seem obvious, but many companies forget to focus on the customer. With a customer-oriented business model and customer oriented support, it's easier to see why this is a problem. You see, if you're putting the needs of the business first, then you're just a business-oriented business. You're not looking to provide a great product or service for your customers-you're just looking for a way to make money. If you make that your main goal, you're not going to be able to provide the same level of customer service as a business that is focused on its customers. It's just an impossible task. Whenever you're looking to build or improve your business, always keep the customer in mind! What you're doing should make them happy. Many companies have an approach that prioritizes the needs of their business over their customers. This approach, known as product orientation or company orientation, can be harmful for a company. By focusing on the business, the company may be ignoring the wants and needs of the customer and pushing products that may not be the best fit for them. In some cases, this can result in the company losing business. By putting the needs of their customers first, companies can ensure their customer base is happy and they will grow as a result.
It's easy to lose sight of the fact that it's the customers that matter the most and without them, you wouldn't have any customers to begin with! The customer is always right and if you want to do well in the business world, you need to realize that and focus on customer oriented support. As a business, you can't think only of yourself but of what the customer wants. Any business that has this mentality will be successful and thrive in this cutthroat world.
Businesses with a customer orientation know that the best way to stay afloat is to quickly adapt to the needs of the consumer. This isn't just in the business sense, but many companies now have policies that put the consumer first and foremost. Some businesses have even adopted a perspective that would put the consumer ahead of their employees. This has created a whirlwind in the industry, with many backlash cases of employees being fired or even assaulted for actions that didn't line up with that of a consumer-oriented business and customer oriented support. So, customers are now having a big say in how companies conduct business and this has some companies thinking twice about how their practices affect the consumer.
Customer Oriented Support Strategies
Do you want to provide a wonderful customer experience? Don't just answer their questions and give the solutions, because that's not what they're asking for. They want to feel heard and appreciated. Before you solve their problem, you would want to understand what caused the problem, by listening to their stories about the hurt and pain. They may not talk about the pain directly, but you have to locate and identify the pain. Once you have done the first step, you are ready to do the second step, which is to solve the problem. Listen to what they have to say and give them the solutions they want. Be honest and authentic. They will value you more as a person and as a business. You will improve the brand perception and build better relationships with customer oriented support.
Gather Customer Feedback
Knowing what your customers think of you, especially in regards to the core value of your business, is a valuable asset to have. Finding out what they think can be obtained by sending out customer satisfaction surveys. These surveys can be sent out electronically by email or in person. If you are looking to improve your customer's experience, a customer satisfaction survey will be your key to finding out what you are doing wrong and what you can do to fix it. This will not only help you improve as a business, but as a person as well. When you know what your customer thinks and what they value, it's easy to know how to act and how to improve.
If you want customers to give you glowing reviews, you have to give them great service. By following up quickly and politely, you can show customers that you care about their experience and take it into consideration, that's what customer oriented support is. Even if you have a strong customer support, it's a good idea to ask them what they think and even ask them why they love your customer service. This way you can improve on what they enjoyed and you might surprise some of your customers with something they didn't even know they wanted!
Use Customer Feedback to Improve
What if one of your agents is performing poorly? It's important to check their work and see if there are any issues. If they're not following up with clients, it could be a sign of them not having good communication skills. If that's the case, it may be worth it to provide them with training to improve their skills in one-on-one interactions. Another possibility is that they're getting frustrated and that's causing them to not perform well. If you think that may be the case, you should try to get to the bottom of the issue so they don't affect other agents' performance and your business doesn't suffer. Your team should always stay on the customer oriented support path.
Customer Support with Human Touch
When dealing with a customer, remember to be empathetic as it’s a part of the customer oriented support. What may seem like a minor complaint to you can be a larger issue to them. Find out what their complaint is and see if you can find a solution that makes them feel better! You'll have a better experience working with customers and they'll have a much better experience overall with you. Also, remember that it may be a simple misunderstanding that can be easily explained with a simple back and forth between you and the customer.
Being able to put oneself in other people's shoes is always helpful in business. When deciding how to handle customer issues, think about how you would want to be treated in their position as it’s important for customer oriented support. How would you feel if you gave someone money for a service, but you didn't receive that service? What if you bought a product, but it broke after a couple of uses? Being able to empathize with customers is important because knowing what's on their minds can help no matter what kind of business you're in, from customer service to product assembly.
Team Collaboration
It's very important that customer service and other departments can work together to solve problems and together go for customer oriented support. Firstly, ensure the customer service department is communicating with the other departments. It's important to encourage collaboration between all teams in an organization. This is especially true for customer service. With collaboration taking place, customers are more likely to get a quicker response and a more personable experience. It will also improve how people work together and will create a more cohesive working environment. This makes sure that customer service is doing what they can to meet the needs of their users.
We hope you enjoyed our article about Customer Oriented Support. With this knowledge, we know that you can provide excellent customer service to your customers. So what are you waiting for? Contact LabiDesk today to learn more about how to improve your business with Customer Oriented Support software.
